Express.co.uk spoke to Rachel Springall, finance expert at Moneyfacts, who offered further insight.
Ms Springall praised the offer, but offered a warning to savers looking into the options provided.
She said: “It’s great to see some competition in the ISA market with Kent Reliance launching some attractive options for savers looking to take advantage of their current ISA allowance.
“At 0.45 percent, the easy access ISA takes a place as joint market-leaning and may well entice savers looking for flexibility with their cash.
“Those who want to lock their funds away for a higher return will also find its two-year fixed ISA at 0.51 percent highly competitive too but its important savers compare other deals carefully.
“Savers may want to split their pot between easy access and fixed.
“Thankfully, savers can choose to invest between variable and fixed rate ISAs within Kent Reliance’s range which may be a bonus.”
While Kent Reliance is perhaps a less familiar provider to Britons, it is still one which is safe.
The provider is covered by the Financial Services Compensation Scheme (FSCS), the UK’s statutory Deposit insurance and investment compensation programme.
This means any funds deposited with the provider up to £85,000 are protected and insured should the worst happen.
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