Opioid maker Purdue Pharma backs off aggressive marketing

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Opioid maker Purdue Pharma backs off aggressive marketing – CBS News


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Purdue Pharma, the company behind the painkiller OxyContin, announced it is backing off aggressive marketing techniques that target doctors’ offices. The decision comes as the company faces several lawsuits by states alleging the drug maker misrepresented the drug’s risks. CBS News senior national correspondent Jim Axelrod has the details.

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