Products are available to order now at shop.poundland.co.uk, and they include garden and DIY items, homeware, health and beauty products, pet supplies, and stationery.
There is even a food and drink section.
Food products include biscuits, cakes, cereals, confectionery, jams, and canned food.
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The selected postcode areas are in Birmingham, Walsall, Wolverhampton, Derby, Dudley, and Stoke on Trent.
Orders are picked up from a former Poundland store in Cannock, Staffordshire, before being delivered by Hermes to customers’ homes.
Poundland initially launched the online service earlier this year, but at the time it was only available to the company’s staff.
Now, it is available for some customers too.
If successful, the online shop will expand to serve more customers across the UK.
Austin Cooke, Poundland retail and transformation director, said: “We’re delighted with this initial phase of testing and we’re now excited to open up poundland.co.uk to lucky customers in the Midlands where we began life 30 years ago.
“As we learn from the pilot, we’ll open up the new service to more of the UK over the year.”
Poundland was first launched in 1990 in Burton, Staffordshire.
In other Poundland news, last month the retailer opened the first branches of its new convenience store.
Named Poundland Local, the stores opened in Kendray and Hornsea in Yorkshire.
The new branches are open from 7am to 9pm and are smaller than a standard Poundland.
While they are not able to stock as much, the branches sell a carefully selected range of essential items.
These include household products, health and beauty, stationery, and homeware.